JM Eventos made a large part of its communication through the Monte Verde Festival page, its biggest event. This limited the scope of the promotions of other shows and the notoriety that the company itself achieved.
To solve this, a young and modern brand was created, to be the face of the events organized by the company. Additionally, a website was created where tickets can be purchased, while also centralizing the content. Besides this, social network pages were created, with content and communication strategies developed taking into account the specificities of each platform.